The Crash Device

The Crash Device

Brand Identity

Art Direction

Lilac Flower

Client

Apple

Category

Brand Identity

Art Direction

Year

2021

Concept

"Developed Renew with Apple, a campaign encouraging users to repair and revive their old devices at Apple Store. Showcasing sustainability and care, the campaign highlights Apple's seamless repair services through elegant visuals and heartfelt storytelling. It inspires customers to cherish their devices while supporting a more sustainable future."